Are you thinking about going live on your business’ social media platforms? Interacting with your customers on social media is a great way to create a sense of brand loyalty. Live streaming is easy and not as scary as you might think. Here are a few ways to get you
Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven
It seems like no one buys anything anymore without some sort of recommendation or review from friends, influencers, or celebrities. This has made influencers one of the most powerful drivers in Instagram marketing. After you build your influencer strategy, how do you identify a good influencer with the potential for
Facebook is one of the most popular social media channels that business owners start with when making their transition into the digital space. Their goal is to engage with their target audience, stay top of mind, and drive traffic to their website. They start posting consistently and checking the page
Video conferencing has more benefits than just keeping your internal staff connected with each other. Video calls can actually help you close more sales. Since March of 2020, sales-related B2B video conferencing has increased by as much as 53%. This is a result of more consumers’ desire for virtual engagements
Instagram is a platform that revolves around engagement. For businesses, this means it holds the power for you to better connect with those who may be interested in your brand. For small businesses, Instagram is a great place to build a loyal customer base. There is more to the
Creating a Twitter account for your small business is probably more beneficial than you might think. The platform has a variety of audiences your business can reach, and you might even discover a new audience you did not think of targeting before. Twitter has a character limit on the posts
When influencers started building momentum as a valuable marketing tool, companies were focused on the big celebrities as growth drivers. Businesses were willing to dish out big budgets to get a post or story from one of these individuals, and securing a spot on their feed was seen as
