How Twitter Can Help Your Small Business

Feb 2021

Creating a Twitter account for your small business is probably more beneficial than you might think. The platform has a variety of audiences your business can reach, and you might even discover a new audience you did not think of targeting before. Twitter has a character limit on the posts you can create, so these posts take no more than a few minutes to produce and an even shorter time to consume. Here are some ways using Twitter can help your small business grow: 

Easy Access to Feedback

When your small business is starting out, feedback will be your best friend. Both positive and negative feedback are equally important. After spending some time on Twitter, you are sure to find some valuable feedback on how you can improve your small business based on what users have to say about your products or similar products on the market. In most cases, customers are more likely to share their opinions on social media before they find a way to leave a review on your website. Feedback could not be easier to obtain, and feedback is important if you want your business to thrive. 

Remember to accept the feedback – especially the negative comments – with an understanding that the obstacles you overcome now will benefit your business in the future. 

Provide Information Quickly

Twitter is a great way to share new and exciting information with current and potential customers. With more than 330 million active users on Twitter, your business has the opportunity to reach a large audience. Email marketing is a great tool for providing information to your current customers, but what about the people not on your email list? If you create a Tweet that stands out, you can bring new traffic to your website and increase sales.

Create New Relationships

When someone is being introduced to your brand, odds are they are not going to be interested in reading a 2,000-word article on what you have to offer. Twitter is a great place to create content that is straight to the point and work on creating a relationship with followers. You should use as many relevant hashtags as possible to help users find your page, and you can even search for people using those hashtags to fill them in on what you have to offer. You will quickly find that interacting with followers is easy and fun! 


You never know who might find their way onto your Twitter profile, and Twitter is such a great place to show a little personality while interacting with other users. Twitter makes it easy to put content out at a faster rate and generate stronger online relationships with your customers. Once you have formed a stronger relationship, customers will become more loyal to your brand, and brand loyalty will lead to more conversions. 

85% of followers feel more connected to a small business after following them on Twitter. 

Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content but can’t seem to get the results you want.


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