Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. Here’s how these privacy changes are affecting email marketing and
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help marketers and businesses alike see the value in their marketing and can help guide future marketing decisions. Establishing and monitoring KPIs can help justify your
Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. Although this is a large cultural shift for social media,
Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the brand in return. There are certain things you can do
Social media has completely changed the way people communicate and interact these days. But with so many people using social media, it is important to remember that you won’t always be everyone’s favorite. There is a line between feedback and criticism and outright abusive behavior. What happens when you’ve had
Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer marketing is expected to grow 42 percent. So, how do
Has your company suddenly lacked impressions, engagement, and new followers on social media and you can’t figure out why it’s happening? You might be shadowbanned! What does it mean to be shadowbanned on Instagram, Facebook, or TikTok? Keep reading to learn what it means, how it happens, and how
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their site. Is it once a day? It is once a
