Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. Although this is a large cultural shift for social media,
Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the brand in return. There are certain things you can do
Social media has completely changed the way people communicate and interact these days. But with so many people using social media, it is important to remember that you won’t always be everyone’s favorite. There is a line between feedback and criticism and outright abusive behavior. What happens when you’ve had
Has your company suddenly lacked impressions, engagement, and new followers on social media and you can’t figure out why it’s happening? You might be shadowbanned! What does it mean to be shadowbanned on Instagram, Facebook, or TikTok? Keep reading to learn what it means, how it happens, and how
Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer marketing is expected to grow 42 percent. So, how do
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their site. Is it once a day? It is once a
At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish the Contour Light System as the highest quality red light therapy technology on the market and spark practitioners’ interest, such as chiropractors and acupuncturists, in
Live tweeting is a great way to keep your followers engaged and interested in what’ s going on around your brand. Sharing a play-by-play of an event or being part of one that is based around your brand lets anyone interested who couldn’t attend feel like they are a part
