3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top channels like Facebook, Twitter, LinkedIn, and even TikTok can help your business turn more users into loyal customers for less
There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. A great way to connect with followers and showcase a more personal side of your brand is through Instagram Stories. They are also a great way to drive engagement and to
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses once again. With the opportunity to operate in a normal
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes to representing your brand. It shows your customers that you
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep reading to learn best practices for LinkedIn stories. Keep
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results. If you’re in need of a quick SEO tune-up on your website, here are some simple
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. Here’s how these privacy changes are affecting email marketing and
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help marketers and businesses alike see the value in their marketing and can help guide future marketing decisions. Establishing and monitoring KPIs can help justify your
