How to Use Instagram Story Highlights For Your Business

Jul 2021

There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. 

A great way to connect with followers and showcase a more personal side of your brand is through Instagram Stories. They are also a great way to drive engagement and to even showcase your products and services. 

Instagram Story Highlights, which show up at the top of your profile, save your 24-hour stories and make them available to be viewed by your audience at any time. Let’s dive into how Instagram Story Highlights can benefit your business and how you can optimize them for your profile. 

How Instagram Story Highlights Can Benefit Your Business

Highlights, since they are featured right below your company’s bio, are one of the first things people see when they come to your page. This means that they are the perfect place to direct followers to your most valuable and interesting content. Highlights can also be edited and updated, so you are always putting your best content forward. 

How to Make the Most Out of Instagram Story Highlights for Your Business

Stories not only are a great way to promote your business, when used correctly, but their collection in a highlight can also even help build your brand. These highlights provide insight into who you are as a business, and better establish your organization as an industry leader, especially if you tell your “story” right. This is a great tool to humanize your brand. Show off your office culture, product production, and unique story. Invite followers into your world and show potential followers what you are all about. 

Finding unique ways to utilize Instagram Story Highlights all goes back to who you are as a company. For smaller businesses, you may want to showcase how you find and engage with your community to start building up your fan base. For companies in the retail space, hosting giveaways and showcasing the creation of products is a great way to connect. Think about your marketing goals and how you can utilize stories to reach them. 

Over 50% of businesses on Instagram produce an Instagram Story. 

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or perhaps you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.


Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency