Author: KWSM Team

Marketing Events On Social Media

If you are looking for a new way to promote your events – beyond fliers and print advertising – you should consider using social media.  Social Media is a reliable, inexpensive and effective way to get the word out about events.  But HOW do you successfully promote an event on

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Social Media In The Past Year – A Nielsen Overview

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Short and Sweet on Social Media

As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase ‘less is more’ to your writing tactics on Social Media. Your company’s online presence serves as a credibility piece and

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Twitter Chat Best Practices

We’ve already talked about how to use Twitter chats to build more relationships and increase your visibility on Twitter. Now, let’s discuss more strategies on how to optimize your Twitter chat experiences. Use a Tool: My favorite program to use for Twitter chats is TweetChat.com, a web-based program designed to

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A Pinterestingly Useful Feature

Have you heard Pinterest’s Secret Boards – one of the most pinteresting new features on social media?  Pinterest introduced these Secret Boards during the holidays as a way to pin gift ideas away from the prying eyes of the gift-recipients. The creator of the Secret Board can invite those that

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Hashonomy 101 – Hashtag Strategy

Using a hashtag to differentiate your brand can be an extremely powerful tool. Hashtagging is very popular on social media sites such as Twitter, Instagram and LinkedIn.  However, many businesses still don’t grasp the concept of a ‘hashtag’ or how to use one properly. With an understanding of hashtags, you

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How To Be The Best Facebook Page Admin

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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How to Host a Twitter Chat

  Twitter has millions of users, and because every activity is happening in real time, it can get a little overwhelming trying to find the right people to interact with. A great way to round up people and engage with them on Twitter is by hosting a Twitter chat. So what is

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