Author: KWSM Team

Meta Introduces Grid View to Facebook Accounts

Facebook is one of the oldest social media platforms out there, but it certainly isn’t out of date. The social networking app continues to evolve and innovate experiences on the app. Facebook has been slowly integrating “grid view” to more accounts, offering a new look at viewing profiles.  As a

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Instagram feed refresh

Instagram Feed Refresh: What You Should Know

The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels,  and launch story customizations.  Here are the changes you should know that could impact your current social media marketing

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What is New for The Google Shopping Experience?

What is New for The Google Shopping Experience?

Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each year to Google Marketing Live, where the company announces new innovations in the platform.    Google recently held its big event, and we want to

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How to Choose The Right Influencers to Increase Brand Awareness

How to Choose The Right  Influencers to Increase Brand Awareness

If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and

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Digital Marketing Tactics to Complement Your Social media Marketing

3 Digital Marketing Tactics to Complement Your Social Media Marketing

Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, you’ve already got a great social media marketing strategy. Complement

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social media marketing

How Does Social Media Marketing Help Your Business?

Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help

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Brand Journalism: Finding the Heart of Your Business’s Story

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, and practical insights into a business’s brand. What Is the

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