Author: KWSM Team

Social Media for Fitness Professionals

Whether you’re a personal trainer, nutritionist or a fitness center owner, social media will help you position yourself as the go-to person in the fitness world. There are so many people jumping on the “get fit” bandwagon and fitness professionals have plenty of opportunities to utilize this and make a

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Genuine Ways to Tell The Story of Your Business

As a business owner, you often assume that social media should be used to exclusively relay your company’s marketing messages on social media channels. However, implementing this strategy can be problematic for your followers. Social media users often primarily engage on various social media channels to become informed, inspired and

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How to Respond to Negative Yelp Reviews

How to Respond to Negative Yelp Reviews

There it is, your first negative Yelp review.  You can’t believe it.  You might even be thinking,  “How could someone write something like this about my business?  Are they trying to put me out of business?”  We have worked with a lot of businesses and understand that negative Yelp reviews

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Facebook To Roll Out Bookmarking Tool

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays

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Duplicating Tweets on Twitter

Have a blog post you want to share? Unlike other social media channels, it is fine to duplicate tweets about that same blog post! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: fevrierband

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Your LinkedIn Checklist

LinkedIn is so much more than your online resume. After all, it is also a social media channel! As a result, it can be very beneficial for you and for your business if you take the time to regularly update your LinkedIn profile and your LinkedIn company page. Unsure of

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Why You Need Google My Business

Do you think it’s important to show up in Google?  When was the last time you actually searched for your business?  If you haven’t recently, take a minute and do a search for your business.  Type in your business name – what shows up?  Does your website show up first? 

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