So you’ve got your Pinterest profile completed and you’re pinning content left and right, but you’re not receiving any engagement. To expand your reach and get your content seen by more people, your pins need to be liked, pinned, and shared. If you’re struggling when it comes to getting interaction on
If you have ever dabbled in Facebook advertising, you’ve most likely heard of Website Custom Audiences (WCA). WCA is Facebook’s advertising feature that allows you to create ads that target users who have previously visited your website. Why Does This Matter? WCA is an incredible tool that can help
Connecting your brand with bloggers is a great way to take your online presence to the next level. Since most of these influencers are gifted in the art of visual storytelling, Instagram has become an ideal place to develop a relationship. Companies who effectively practice blogger outreach reap the benefits
Pinterest can be a valuable resource for promoting your business, but many people don’t quite understand how to effectively use it. There is more to it than just pinning pretty pictures and following fellow users. Pinterest offers a number of tools for businesses to use in order to expand their
One of the most underutilized tools that Facebook has to offer is their Graph Search. This feature is a powerful tool that will help you gather useful information about your competition. This gives your brand a big opportunity to analyze your competition’s social media efforts. Facebook Graph Search is the
Have you been getting ho-hum results from your LinkedIn efforts? Don’t throw in the towel; an underwhelming experience on the site might be the result of some typical, yet reversible, bad habits. Here are some of the most common mistakes you might be making on LinkedIn, plus tips on how
Social media has given business professionals a whole new way to network. Businesses can promote product or services, expand brand awareness, and connect with potential partners and clients, all online. Networking on social media is a valuable resource for businesses, but it’s only effective if executed efficiently and professionally. Just
As Facebook reach continues to decline, many businesses are beginning to utilize Facebook groups as a way to supplement their community building and marketing efforts. Facebook groups make it easy to connect with people who have a specific interest. A group is a dedicated place where you can share
