In the past year, Google has made many changes to its “Helpful Content Update.” While Google is constantly making changes to evaluate the worthiness of content, its search experts always advise to create content that falls under it’s E-E-A-T concept. Here’s what this means for your company. Google E-E-A-T Google E-E-A-T stands
Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing the KWSM Leadership Program, taught by CEO and President, Katie Wagner. This 12-week program is designed to dig deeper into
Digital lead generation campaigns can effectively boost qualified leads for many industries. However, creating and implementing effective marketing tactics to achieve this goal can be daunting. Discover how we helped one client not only obtain qualified leads from a new audience but also establish themselves as the leader in their
Do you ever find yourself questioning whether you have what it takes to be a leader? I used to. Until I went through KWSM’s Leadership Program, I experienced feelings of self-doubt in this area that many people can relate to. Thankfully, this program began at a time when I was
Now, more than ever, companies are acknowledging that a well-balanced and supportive work environment is the key to employee and client success. Because of this, it’s vital to cultivate a workplace culture that has clearly defined values, support structures, and candid communication. Here at KWSM, we are guided by seven
Every company has a set of core values shared by its team members. Think Leadership, Diversity, Innovation, and the like. At KWSM, we work and live by a set of seven values – but don’t worry; I won’t run through them all in one go. Rather, I’ll be honing in
Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple pieces of content, now known as Google Perspectives. Here’s how
Email marketing is one of the most effective ways you can reach your audience. For some industries, the average open rate for advertising emails is less than 20%. To aim above that threshold and to make the most of every marketing email you send, follow these tips. Start with the
