Author: KWSM Team

How to Format Photos for Social Media

You’ve found the perfect photo to share on social media. But you upload it, and suddenly your masterpiece becomes a botched close-up of someone’s forehead. Or conversely, your Ansel Adams-esque landscape shot looks grainier than a sack of rice. So what’s the deal? Your image is probably the wrong size,

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Facebook Wants to Speed Up Your Slow Connection

This weekend the creative minds of social media are no doubt kicking their feet up and relaxing after an eventful week of reveals. Facebook crossed a milestone while also helping users with crummy cell service and Twitter announced a change that has many crying foul. Here’s a look at what

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How to Set a Better Target Audience for Your Facebook Ads

One of the biggest advantages to Facebook ads compared to other forms of advertising is their ability to reach a very select audience via robust targeting capabilities. With everything from occupation, to interests, to behaviors, these parameters allow you to reach a more narrow demographic in a deeper fashion; the idea

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3 Tips to Improve Your Conversion Rate

You have set up a website for your business, and you may be driving a bucket load of traffic to your site through social media, but how do you secure conversions? Driving traffic to your website is step #1, drawing them in once they arrive is step #2, and securing

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How to Find Great Hashtags on Instagram

Hashtags have been around for awhile now, but finding the right ones to use can still be confusing. Here are some tips on how to search for the hashtags that will get your posts the most attention on Instagram: Get specific Using extremely popular hashtags that have been leveraged millions

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Why Google+ Is Crucial To Your Online Presence

When trying to unlock the secret to successful search engine optimization, Google+ is the hidden key most social media users are missing. In comparison to social media giants like Facebook, Instagram, and Twitter, Google+ seems to fall short in terms of popularity, and according to Business Insider, not many active

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