Marketing campaigns require an investment that can be nerve-wracking for small and medium sized businesses. Most CEOs know that having limited resources means they must be very strategic with their budget for their marketing investments to pay off. Even though they’re free to set up, social media marketing campaigns require
Listen up, my fellow bloggers: if you’re stuck in writing rut, it’s time to start with a swift kick in the keyboard to inject some virality into your blog writing. No matter your product, company, or the technicality of your topics, you can still boost your blogs to the next
Having zero participation in your contest is like inviting everyone from school to your birthday party and having no one show up. While we can’t change your childhood, we can improve your contest participation on social media! Use these five industry tricks to get the results you’re looking for. Sweeten
A good handshake signifies a strong relationship built on trust – any flops, and you’ll just end up embarrassing yourself. The biggest part of sales is likeability. But in a digital world where you can’t shake someone’s hand in a face to face meeting, how do you capitalize on that
When it comes to Instagram, it’s no surprise that the most popular accounts are ones that feature animals participating in cute activities. Whether it’s a pet chinchilla spreading holiday cheer by pushing around a Christmas tree in a shopping cart or a bulldog taking tasteful selfies wearing sunglasses, Instagram accounts
While followers are gold on Twitter, customers mean cash. So how can you maximize the little blue bird’s power to persuade people to purchase your product or service? From listening to your customers’ needs to offering up incentives, Twitter’s timeline can help your leads take flight. Scavenge Out of the
The landing page is an important part of any digital campaign. It is all about the destination, not the journey, in this case. With so much investment in traffic, many forget the second part of lead generation – conversions. A landing page can make the difference between converting prospects to
Twitter scores a touchdown and makes history with the NFL, meanwhile Snapchat is upping its game by closer connecting you and your friends, and Facebook is going futuristic by lending a voice to the visually impaired. Here are some major social media headlines in the news. Twitter’s NFL Touchdown
