Author: KWSM Team

Instagram Just Made Its Platform More Powerful For Businesses

  Businesses are finally getting special recognition on Instagram with an upcoming upgrade that will allow them to do what they’ve been wanting – to set their company apart from other profiles and to allow them to analyze their profile’s performance. Last week, Instagram announced businesses will soon be able

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How To Showcase Your Company Culture on Instagram

You have a fantastic team and you’ve worked hard to build a strong company culture. The do’s and don’ts of Instagram can be tricky at times, but if you want your following to get to know the people who make the magic happen at your business, you’ll also want to

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Digging Deep With Twitter's Advanced Search

Twitter’s main search tool is handy for quick searches, but you may need something more robust to reach your ideal audience. Using the “advanced search” feature can help you pinpoint your search to the specific criteria that you’re looking for. photo credit: @oliviaosmundson_music

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Facebook Maps Out The Future Of Live Interactivity

Instagram hops aboard the merry-go-round with video, Twitter goes gaga over GIFs, and Facebook fires up the livestream map this week. These are some of the social media stories in the news.  Facebook Live Global Map Want to explore content on Facebook from other users around the world? Facebook’s desktop-only

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Pinterest Adds "Buy It" Button Next To “Pin It”

Pinterest’s “Pin It” button has a new neighbor, and it is a game-changer for businesses selling products online. The social media platform is now allowing users to purchase directly on the platform with the new “Buy It” button. The change is a big boost for businesses looking to cash in

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Facebook to Segment Topics on Your News Feed

Something new could soon be headed to your timeline! Facebook will soon be rolling out a new topic-based format to break up the stories and content that you see. The concept has been in the testing phase throughout the last year, but the platform recently initiated the change to all

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5 Ways To Grow Your Social Media Presence

For most businesses, generating leads is the ultimate benefit of creating and cultivating a community on social media. In order to make social media the effective lead generator you want, you must first build your following. If you operate a Fortune 500 company, this is easy because your brand is

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Cashing in on Pins: Affiliate Links are Back!

  The political season is in full swing, and Facebook faces backlash over party bias, Snapchat proves it has the financial stability to remain a major player in the social space, and Pinterest changes course allowing pinners to cash in. These are the top stories in social media making news

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