Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not only attract a variety of birds but also encourage them to stay, build a nest, and become long-term residents of
What is the role of PR in your digital marketing strategy? Find out how public relations can help you build your brand in this updated post!
Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for
How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact,
How do you identify the goals of a digital marketing strategy? Setting and pursuing goals is often the biggest difference between successful digital marketing campaigns and struggling to make an impact. To put it another way, your marketing efforts will be chaotic and ineffective if you don’t identify the goals
Refreshing your website or building a website can seem daunting with all of the moving parts and decisions that need to be made. As a Project Manager at KWSM, my role is to make the website design process as smooth as possible for our clients, while answering any questions they
Who can execute my digital marketing strategy? When you’re ready to step up your digital marketing efforts, it’s hard to know who to trust to carry out your plans. Finding a partner or employee with the necessary knowledge to develop a successful digital marketing strategy can be challenging, especially when
Marketing is an industry that’s all about understanding how people think and connecting with them, which is true throughout the entire process, not just when targeting audiences. As an agency, we know that we have to be able to connect with both our colleagues and clients to realize the best
