Author: KWSM Team

There are no shortcuts in social media

What They Don’t Tell You About Social Media

Nearly everyone has a social media presence these days. Whether it’s Facebook, Twitter, Instagram, or even YouTube, chances are you’re dipping your toes in the social media space. It’s easy to spend a great deal of time on your social media, talking to friends and family, and maybe getting a

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Targeting Voice Keywords with PPC

Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to your keywords. That step is a good start, but people are changing how they search by voice. As users become

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3 Tips for Maintaining Proper Social Media Etiquette

Minding your manners doesn’t only happen around the dinner table. Maintaining proper etiquette applies to social channels like Facebook, Instagram, and LinkedIn as well, especially if you’re managing a business page. Be Mindful of Your Hashtags The more hashtags you use the more your post can be seen by new people,

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Leveraging Influencers in Your Video Marketing Campaign

Leveraging Influencers in Your Video Marketing Campaign   Unless you’ve been living under a rock for the past year, you’ve probably noticed more and more brands leverage influencers in their video marketing strategies. Don’t expect this trend to stop any time soon! Influencer video marketing has and continues to be

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Don't let perfection get in your way!

When Perfection Becomes Hurtful To Your Social Presence

It’s no secret that people want everything around them to be perfect. When you own a business that is especially true. Everything you put out in the world is a reflection of you after all. While you always want to put your best foot forward, striving for perfection in every

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Core Values at KWSM a digital marketing agency