Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your digital marketing effective. With the amount of data that
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce that we have opened the agency’s third office. Introducing: KWSM Las Vegas. That’s right, we’re hitting the Strip; and we’re
Didn’t think football had anything to do with digital marketing? Guess again. It’s probably one of the largest campaigns you’ll see each year. The campaign starts in August with its preseason, and it runs all the way into the new year ending with the Super Bowl – an event that
As our digital world and our demand for instant gratification grows, we have found online shopping to be very convenient. Facebook has stepped into the world of e-commerce and has no plans of slowing down. According to The Verge, Instagram is working on a new app for online shopping. This
You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content from spam content. However, are you aware of whether or
Instagram is creating more features to keep you safe while surfing its feeds, and YouTube brings non-profits together. But the big story is the testimony on Capitol Hill. Here’s what’s trending in social media. Sandberg and Dorsey Testify in Front of Congress. With mid-terms elections upon us and
Have you asked yourself this question staring at your stagnant Instagram follower count? Instagram is colorful, personable, and relays your visual story better than any other platform. It is also home to many of the most powerful influencers on social media. While it might be a popular platform, it
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build
