Author: KWSM Team

How To Make Your Video Content Stand Out In 2020

As the digital marketing space continues to evolve, new methods of content delivery become available.  Refresh your strategy and content throughout the year to take advantage of the many ways your audience consumes media. For example, look at the TikTok phenomenon and its rapid growth. These short, entertaining videos have

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Social Media Apps: The Most Popular of 2019

Looking to add a new social media channel to your business’s marketing strategy? Apple has just recently published the most popular apps of 2019. We’ve quickly covered the list of the top 3 free social media apps with the biggest audience. The more users on the app, the larger the

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Data Privacy Dominates Social Platform Changes for 2020

The new year is bringing on a new focus for data-driven changes across many of the social platforms.  These changes will impact current users and new users.  Facebook Promotes Data Portability Those photos and videos you thought might be stuck on Facebook forever may soon have a new home.  Facebook

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5 Essentials for Your 2020 Video Marketing Plan

2020 isn’t just another new year, it’s also the start of a new decade! It’s an exciting time to up your marketing game! Whether you haven’t experimented with video content yet or you’re a video marketing veteran, regularly refreshing your strategy is the best practice to keep your audience captivated,

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Exploring LinkedIn Premium

LinkedIn is a social media channel that’s known as the world’s largest professional network. Its mission is to connect the world’s professionals to make them more productive and successful. You can use LinkedIn to find the right job or post a job for users to see. You can join colleagues,

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Facebook Unveils Polls for Video Ads

Facebook recently rolled out a new ad capability that allows for more audience interaction and engagement: polls on video ads. 79% of consumers want brands to actively demonstrate that they ‘understand and care’ about them before they make a purchase.  After Facebook noticed the raving success of poll stickers on

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