Your Brand Has a Story – Here’s How to Tell It

Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]

Creating a Brand Style Guide for Your Business

Creating a Brand Style Guide for Your Business

From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook that helps you define and […]

How to Find Your Brand Voice

find_your_brand_voice

Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice for your company is a […]

How to Reach People on Facebook Who Are Interested In Your Business

facebook_custom_audience

Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people who are already interested in your business? Move people further down the funnel by nurturing […]

The Importance of Creating Quality Content

A desk with four laptops, three notebooks, iPhones, and people's arms on a desk are shown from a bird's eye view.

When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest […]

3 Marketing Tips for Orange County Businesses Operating Outdoors

Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces due to recent state-mandates. If you live in Southern California, you may have driven by yoga classes at the park or people dining in parking […]

Messaging and Visuals Matter for Strong Branding: Here’s Why

messaging_and_visuals_for_branding

During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea of companies fighting for exposure on the internet is increasing, and developing a strong brand identity is essential in order to stand out from the […]

How To Decide What Digital Platforms You Should Advertise On

decide_where_to_advertise

As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social platform for ads. It’s true, Facebook is a powerhouse and has the potential to deliver […]

4 Mistakes That May Be Draining Your Facebook Ad Budget

If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]

Core Values at KWSM a digital marketing agency