Why Do I Have So Much Website Traffic From Ashburn?

Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may […]

What is the Power of Storytelling for Business?

Storytelling isn’t a lost art. We see it in every movie, novel, and conversation between friends. It’s time to capitalize on the comfort that your customers find in a good narrative with a marketing strategy that focuses on storytelling for business. KWSM has been creating digital marketing strategies for 13+ years and as a copywriter […]

How to Enable Custom Thumbnails on YouTube 2024

Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]

Workplace Culture at KWSM | The Importance of Loyalty

Now, more than ever, companies are acknowledging that a well-balanced and supportive work environment is the key to employee and client success. Because of this, it’s vital to cultivate a workplace culture that has clearly defined values, support structures, and candid communication. Here at KWSM, we are guided by seven Core Values: Social, Communicative, Creative, […]

Monty Gets Promoted! | KWSM San Diego’s Newest Copywriter

KWSM San Diego

KWSM San Diego is crushing it! In addition to Savana and Niamh’s recent title changes, Junior Copywriter Monty Montgomery has been promoted to Copywriter.   Monty joined the KWSM team on October 6th, 2021, and he actually started in our Orange County office before moving to sunny San Diego a few months later.   When […]

Two KWSM San Diego Team Members Earn Title Changes

kwsm san diego

At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist Savana Harris is now a Digital Marketing Strategist.   Niamh originally joined our team’s San Diego office in April 2022. This was her first job […]

The Newest Las Vegas Web Designer: Matt Gets Promoted!

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We’re excited to announce our newest KWSM Las Vegas Web Designer, Matt Cancilla! Matt was recently promoted from Junior Web Designer after celebrating his first workiversary with the agency. When Matt first joined the KWSM team as a Junior Web Designer in September of  2021, his passion and tenacity to deliver great work was obvious. His […]

Does Instagram Have a Scheduling Tool?

In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to schedule mobility directly from the Instagram app. Here’s what you should know about this native […]

Benefits of Having Technical Copywriter for Brand Marketing

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, but they address different needs. What is the Difference Between a Copywriter, Technical Writer, and […]

5 Copywriting Principles That Every Digital Marketing Strategy Should Have

Writers make some of the best digital strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing strategy. 5 Copywriting Principles That Every Digital Marketing Strategy Should Have Extensive Research Copywriting […]

Core Values at KWSM a digital marketing agency