Social Media Marketing

{ Attract }

Social Media Marketing

Expand your reach and build credibility with a strategic approach to social media that elevates your brand.

Social Skills

Social media marketing helps businesses generate qualified leads by engaging with prospects on the platforms they frequent through targeted content and personal interactions.

You can establish your brand as an industry authority with valuable and original social media posts that strengthen your online presence and facilitate customer connections.

Benefits

Expand your reach

by sharing content with engaged communities across multiple channels

Build credibility

with posts and videos that demonstrate your industry authority and thought leadership

A strategic approach

ensures that everything you publish aligns with your brand values and business goals

Elevate your brand

with consistent and professional collateral that creates positive impressions

Play Video about KWSM: a digital marketing agency

Social Media Marketing Services For Lead Generation

Social media marketing supports inbound and nearbound lead generation strategies.

  • Strategic content creation and publication
    Photography, video, and graphic design for compelling and brand-consistent visuals.
    Unique copy with targeted messages for prospects and re-engaging loyal customers.
    Strategic scheduling to leverage seasonal opportunities, brand milestones, and other achievements to boost credibility.
  • Platform monitoring and reputation management
    Track post performance, develop a positive brand presence through audience engagement, and promote user-generated content (UGC) 
  • Tech stack integration
    Connect social accounts to customer relationship management (CRM) systems for enhanced attribution, improved user experiences, remarketing, and more responsive customer support
  • Influencer marketing campaigns
    Identify influencers who share your target audiences; negotiate and coordinate service or product post(s); track performance to determine ROI and further develop successful partnerships

Client Results

{ Core Value: Uncommonly Organized }

Our Process

The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
Social Media Marketing

FAQs

We've tried social media marketing before, but the results were disappointing. How will you deliver results?

Every business needs a custom Digital Marketing Strategy to achieve its goals online. If we determine that social media management will help you accomplish your goals, our team will deliver results by:

  • Conducting a social media review: Analyzing your existing social media presence, identifying strengths and weaknesses, and developing a plan for improvement that will be part of your strategy.
  • Setting measurable goals: Define clear and achievable goals for your social media efforts aligned with your overall marketing objectives.
  • Continuously monitoring and optimizing: Track campaign performance, adjust strategies based on data insights, and ensure your social media presence delivers a strong return on investment (ROI).

 

Learn more about the benefits of social media marketing success for your business.

Determining the right social media platforms for your business doesn’t happen in a vacuum. Those decisions will be part of the goals established in your Digital Marketing Strategy. 

If you’re an eCommerce brand selling trendy products to a young audience, for example, video ads on TikTok or Instagram might be the best use of your social media efforts. If you’re engaged in an employer branding campaign, however, posting on LinkedIn might be a better match.

We’re “channel-agnostic” at KWSM, which means we don’t lean toward one social media platform or another as the “preferred choice” for organizations we work with. By staying focused on achieving your marketing goals, we can choose the right approach for your social media management.

Learn why identifying your Digital Marketing Strategy goals is important for social media management.

Clearly established brand guidelines are essential to a consistent social media presence. We’ll work closely with you to:

  • Develop a clear brand voice and style guide: Ensure all social media content aligns with your brand identity and messaging.
  • Collaborate on the creative & editorial process: You’ll have final approval over all social media content before it’s published.
  • Analyze & improve performance: We’ll provide regular reports and updates on your social media performance and discuss strategy adjustments as needed.

Learn more about creating a consistent brand voice and message.

Social media management requires consistent attention that can tax the bandwidth of in-house marketers who have other responsibilities. But with the right agency serving as an extension of your internal team, you can:

  • Reduce workload: We’ll handle the day-to-day tasks of social media management, including content creation, posting, and community engagement.
  • Gain access to specialized skills: Our team has the expertise to navigate the ever-evolving social media landscape and implement best practices.
  • Scale your social media efforts: As your business grows, we can adapt and scale your social media strategy to meet your evolving needs.

Learn more about the benefits of working with an agency for social media management.

Staying ahead of the curve is crucial. Our team of account managers and content creators are constantly monitoring industry trends and platform updates by:

  • Staying updated on algorithms: We understand how social media algorithms work and adapt our strategies to maximize reach and engagement.
  • Adopting new features early: We’ll leverage new social media features to your advantage, keeping your brand at the forefront of online conversations.
  • Learning continuously: Our team is dedicated to ongoing learning and development, ensuring we have the latest knowledge to optimize your social media presence.

 

Learn more about social media trends that can help your business.

Social Media Resources

Learn more about KWSM’s projects and services in these posts.

People looking at their phones while the TV gets ignored, a prime example of why social media ads are better than TV ads.
Greg Colacino

Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)

For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM

Read More »
Social Media management, digital marketing agency
Greg Colacino

How to Respond to Comments on Your Company’s Facebook Page

Does your business have an active Facebook presence? If so, comments on your posts are a goldmine of opportunity. They offer direct insights into what your audience thinks, wants, and needs. But how you respond to those comments can make or break your brand’s reputation. Many businesses struggle to respond

Read More »
KWSM Team

3 Facebook and Instagram Ad Trends to Try in 2024

With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on their website. This allowed Meta to pull user behavior data

Read More »

{ Webinar }

UNLOCKING END-OF-YEAR GROWTH

Convert More Leads into Sales with Actionable Steps

Wednesday, November 13, 2024
12:00pm Pacific
Core Values at KWSM a digital marketing agency