Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to … Read More
Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from. Created from the palm of your hand, these pieces of content, similar … Read More
![YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. [H2] Handle vs URL [/H2] Many YouTube channels already have customized URLs. Handles will take this personalization even further. Each channel will be able to create a custom handle using their current page URL or by creating a new unique name. This personalization helps channels stand out from competitors or other pages with similar business names. [H2] Location and Commenting [/H2] Handles will appear on brands’ pages and Shorts. Handles can also be used in comments, community posts, and video descriptions. Since some YouTube channel names tend to be long, handles will help make channels easier to remember when engaging with. Channels can also be shouted out or tagged in the title of collaboration videos using custom handles. [H2] Top Benefits of YouTube Handles [/H2] Outside of the obvious benefit of clear identification, YouTube handles can support your business in a variety of ways. Reach new audiences on YouTube Connected in YouTube community groups using your channel handle Increase content and channel visibility with handle tagging Promote engagement on new and older videos Get noticed in shorts YouTube will begin rolling these handles out starting November 14. Those channels with the highest subscriber account and engagements will be the first to receive the ability to choose a customized handle. 75% of people say YouTube videos make them more aware of new brands or products. Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content but can’t seem to get the results you want. CLICK HERE to learn more about how the KWSM team can craft a custom content strategy for your business to generate the metrics you are looking for.](https://kwsmdigital.com/wp-content/uploads/2022/11/youtube-handles-364x243.jpg)
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it … Read More
What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to … Read More
Creating content that is visually pleasing plays a huge role in the digital marketing landscape. We live in a world where visual content is a key factor in driving consumers to make purchase decisions. When creating a digital marketing strategy, … Read More
YouTube is the world’s second-most popular search engine with 3 billion searches per month. It sits right behind its parent company, Google. This is just one of the reasons why YouTube SEO is so important. YouTube is a tremendous opportunity … Read More
Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions of hours watching videos every day. Premieres are a popular … Read More
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. … Read More
Social media is a powerful tool your business should be using. With more than 3 billion people using social media across the globe, channels like Facebook, Twitter, LinkedIn, YouTube, and Instagram will help you expand your customer base, easily share … Read More
It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and according to statistics from Wyzowl, 66% of … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
