While it’s great to have a healthy social media presence, eye-catching graphics, and a big email list, these things are all for naught without an attractive, functional, and user-friendly website. Here at KWSM, we tell our clients that their … Read More
Are you writing blogs for your business? Blogging for your website is one of the best ways to improve SEO and offer education to help your audience learn more about your area of expertise. Even if you’ve been blogging for a … Read More
Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows you to get insight into valuable information about your audience. Additionally, pairing a strong digital … Read More
As more businesses become dependent on digital marketing, many owners are turning to lead generation strategies to help them achieve their overall goals. As a result, they are seeing a high return on investment and improvements in customer loyalty. Here … Read More
Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More
Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads? There are several factors that must work cooperatively in order … Read More
WordPress’s last major release for 2020 – WordPress 5.6 – was made available last week. Named after the legendary singer and activist, Nina Simone, the release came with a host of new features and improvements plus a brand new default WordPress theme. … Read More
If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website copy, especially since 93 percent of online experiences now begin … Read More
Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To ensure that you’re setting your social media marketing up for … Read More
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and … Read More
