Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
A stellar social media marketing strategy can mean the difference between landing a new client and garnering a momentum of exposure or staying stuck in
If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases
On the heels of a major user surge announcement, Pinterest has implemented new influencer marketing initiatives. Meanwhile, Facebook is facing a series of lawsuits alleging
We’re taking the Social Media Help Desk on the road! This week, KWSM president and Help Desk host, Katie Wagner, is live in our new
When it comes to social media, consistency is key, right? Of course! But there’s just one problem, what do you talk about every day? Sure
Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business
We never stop learning. As social media marketing continues to evolve, it means we that we also have to further our education. We help clients
You may not hear as much about Pinterest as you do the other social platforms, but Pinterest use is surging. Twitter, looking for a surge
