The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
This week, the social media help desk is back with special guest host Alexandra Hall. Alexandra sat down with web designer Billy Bates and content editor Taylor Glaze to discuss
Contests are not to be feared, they are your friend. When a new product pops up, you’ve launched a new service, or you’re hosting an event, a contest is always
You may have opened your Instagram feed recently and been overwhelmed with the number of stories your friends were posting. Instagram recently released Questions for Instagram Stories, and we decided
What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged
Pinterest has announced its new collaboration feature, and Instagram is introducing a new interactive sticker to its Stories feature. LinkedIn’s new translation option attempts to break the language barrier on
Working on social media, no matter what the platform, is incredibly difficult, especially when you’re starting out. Finding content that works, developing your tone of voice, and learning how
Sure Instagram is filled with fun, creative and sometimes silly content, but the strategy should still be taken seriously. We’re not trying to be a kill buzz, but creating buzz
Behind all of the glamorous images, fun graphics, and witty captions in social media are metrics that can tell you how your content is resonating with your audience. While gathering
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
