Author: Taylor David

The Dos and Don’ts of Instagram Content Creation

When it comes to appearance, you cannot afford to make mistakes on Instagram! How your feed looks can influence whether a user opts in to follow your account or not. While the atheistic is important, don’t let this overshadow the quality of your content. If you’re using an Instagram business

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The Value of Your Facebook Fans To Your Business

You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people who know about your business, but also strangers who match your current customer demographics. What is this treasure trove? It’s

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Leverage Your Engaged Audience With Facebook’s New Targeting Feature!

Facebook’s new ad targeting feature is a game changer, and it will help you better target users who are interested in your content. Introducing Engagement Custom Audiences. Engagement Custom Audiences work like similar custom audiences but targets users who have previously engaged with your content. This new feature allows you

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4 Scary-Good Tricks for Halloween on Social Media

4 Scary-Good Tricks for Halloween on Social Media

Don’t be afraid! Halloween is the perfect time to ignite your social media channels and kick off the holiday season strong. With inspiration lurking around every corner, there’s no reason you shouldn’t be using this spooky holiday to get your audience excited about your company’s social media presence. We’ve complied

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Micro-Influencers | The Budget Friendly Key to Marketing Success

In today’s reality, social media influencers have become celebrities in their own right. With millions of dedicated followers, these “instalebrities” can charge thousands of dollars for a single promotion on their channels, not to mention the hundreds they receive in free product for their content. Since the rise of social

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Making the Most Out of a Small Social Media Budget

Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that doesn’t mean you can’t reach thousands of potential customers another way. Social media advertising has paved the way for affordable

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What’s In an Algorithm?

Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than the time it was posted. Enter the algorithm. Since then, various other popular social media platforms have adopted this method,

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Secrets for Success on the “New” Facebook

Gotcha. There is no “new” Facebook. It’s still the same platform you know and love. What’s really new is the way you use it. Like, comment, share, it’s all the same – but in 2017, you have to beat the algorithm to win the game. These secrets for success will

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