Did IHOP just launch the best… or the worst social media campaign ever? In an attempt to draw in more customers, the breakfast chain temporarily changed their name to IHOb (International House of Burgers) causing an online frenzy. This week, our social media help desk panel, Assistant Project Manager Alexandra
In any business, knowledge is power. And the more you know about your own business, the better you can connect with your audience and see results. With focus group testing, you can gain valuable information based on the questions you ask the group. This information is entirely under your control
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of
Lights, camera, action! Did you catch this Tuesday’s LIVE Social Media Help Desk? Each week, members of KWSM team meet to discuss the week’s trending topics and helpful tips for your business’s social media channels! This week, Katie, Angie, and I discussed it all – from new Google Map updates
If you blink – you’ll miss it! On Twitter, what’s trending is all that matters. Hashtags and Twitter threads come and go in an instant, but if you’re prepared, can be used to step up your Twitter game and expand your audience. By keeping track of what’s happening, you
Your ad spend is precious, use it wisely! One of the best ways to increase the conversion rate of your ads is to spend your ad budget when your audience is most active on the platform. You can select the times you want to have your Facebook ads shown by
It may seem like you see Facebook ads everywhere, and that’s because – you are! Facebook ads have advanced far past the occasional post on your feed. Now, marketers have the options to place their Facebook ads in a variety of places both on, and off, the platform. This gives
It seems these days Facebook gets all the credit when it comes to online advertising. And for good reason! Facebook’s advertising platform is by far the most complex and diverse. But the other big channels (not owned by Facebook) have more than enough to offer. Both Twitter and LinkedIn have
