As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and large companies alike. With the rise of social media, many people began to establish themselves as online personalities, gaining the
Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched Social Media Day to recognize the online platforms responsible for
Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your company’s social media presence, it’s time to start planning your
Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a short letter, so I wrote a long one instead,” said
It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post is permanently displayed for your audience to see. Do you
We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in the feed will no longer be shown chronologically, but instead
Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the use of hashtags in daily, in-person conversation. We can all
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here are the contenders in this heavyweight bout! Facebook In this
