Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the use of hashtags in daily, in-person conversation. We can all
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here are the contenders in this heavyweight bout! Facebook In this
Retweets and replies are essentially the meat and potatoes of Twitter (now called X), but there are a few key differences between the two that you might not know. By retweeting or replying to other Twitter users, you are interacting with their content by adding in your own two cents.
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. To be successful on social media, you must be trustworthy
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold
There’s a party going on in your industry on Twitter where specialists and newbies alike gather to discuss the latest trends, news, tips, and tricks in the biz. But don’t worry, this party’s not invite-only. Anyone can join in on the conversation! So what’s the big mystery? Join your first
So you’ve started a Facebook company page. Great! You’ve taken the first step towards marketing yourself, and your business, online. Facebook is by far the most popular social media channel with roughly 1.8 billion monthly users worldwide, making it the first choice for most professionals looking to begin promoting their
Beyonce and Lady Gaga aren’t the only ones making headlines this festival season. The biggest music festival of the year is here; companies are using the trendy event to bring in new, engaged audiences and creating content that sparks the interest of festival-goers. Coachella Valley Music and Arts Festival is
