Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a short letter, so I wrote a long one instead,” said
It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post is permanently displayed for your audience to see. Do you
We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in the feed will no longer be shown chronologically, but instead
Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the use of hashtags in daily, in-person conversation. We can all
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here are the contenders in this heavyweight bout! Facebook In this
Retweets and replies are essentially the meat and potatoes of Twitter (now called X), but there are a few key differences between the two that you might not know. By retweeting or replying to other Twitter users, you are interacting with their content by adding in your own two cents.
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. To be successful on social media, you must be trustworthy
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold
