Author: Taylor David

How You Can Start Your Own Podcast

How You Can Start Your Own Podcast

Is your co-worker, roommate, sibling, all recommending their favorite podcast you just have to check out? It’s not a coincidence! The rise of the podcast is here; Internet personalities and small business owners alike are jumping online to chat about their industry! The best part? Anyone can do it. All

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How to Run a Successful Email Drip CampaignHow to Run a Successful Email Drip Campaign

How to Run a Successful Email Drip Campaign

When it comes to persuading your audience to take action, sometimes they need a few subtle reminders. Email drip campaigns let you do just that. A drip campaign is a series of specific emails sent out one after another giving your audience multiple opportunities to buy, sign up, call, or

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National Social Media Day at the KWSM Office

Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched Social Media Day to recognize the online platforms responsible for

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How to Set Up Your First Social Media Campaign

Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your company’s social media presence, it’s time to start planning your

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The Three Things You Should Never Post On Social Media

The Three Things You Should Never Post On Social Media

It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post is permanently displayed for your audience to see. Do you

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How to Make the Most Out of Instagram’s Algorithm

We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in the feed will no longer be shown chronologically, but instead

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