In todays world a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers has opened up an entirely different form of marketing, and like social media, there are different platforms businesses can use.
In today’s reality, social media influencers have become celebrities in their own right. With millions of dedicated followers, these “instalebrities” can charge thousands of dollars for a single promotion on their channels, not to mention the hundreds they receive in free product for their content. Since the rise of social
Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that doesn’t mean you can’t reach thousands of potential customers another way. Social media advertising has paved the way for affordable
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than the time it was posted. Enter the algorithm. Since then, various other popular social media platforms have adopted this method,
Gotcha. There is no “new” Facebook. It’s still the same platform you know and love. What’s really new is the way you use it. Like, comment, share, it’s all the same – but in 2017, you have to beat the algorithm to win the game. These secrets for success will
Instagram’s algorithm is still a mystery to some, but not to all. As users become more familiar with the platform’s ever-changing algorithm, digital marketers have begun to learn more about what goes into a successful post, and what you can do to help increase your visibility on the popular photo
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company, one goal should always be top of mind for all professionals online – reach an audience that is interested in
You can’t put it off any longer, and you shouldn’t want to! The future of marketing is here, and social media plays a much large roll in today’s digital world. With digital marketing’s heavy influence on advertising, you know you need social media to keep up with your competitors. Because
