You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people who know about your business, but also strangers who match your current customer demographics. What is this treasure trove? It’s
In the online world, Facebook is both judge and jury. In any case, it’s Facebook’s world, and we’re just living in it. This gives Facebook the power to decide what you can and cannot post on the platform. The rules get even more strict when it comes to Facebook advertising.
Facebook’s new ad targeting feature is a game changer, and it will help you better target users who are interested in your content. Introducing Engagement Custom Audiences. Engagement Custom Audiences work like similar custom audiences but targets users who have previously engaged with your content. This new feature allows you
Don’t be afraid! Halloween is the perfect time to ignite your social media channels and kick off the holiday season strong. With inspiration lurking around every corner, there’s no reason you shouldn’t be using this spooky holiday to get your audience excited about your company’s social media presence. We’ve complied
In todays world a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers has opened up an entirely different form of marketing, and like social media, there are different platforms businesses can use.
In today’s reality, social media influencers have become celebrities in their own right. With millions of dedicated followers, these “instalebrities” can charge thousands of dollars for a single promotion on their channels, not to mention the hundreds they receive in free product for their content. Since the rise of social
Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that doesn’t mean you can’t reach thousands of potential customers another way. Social media advertising has paved the way for affordable
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than the time it was posted. Enter the algorithm. Since then, various other popular social media platforms have adopted this method,
