Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their
One of the struggles many nonprofits face when entering the digital marketing sphere is not knowing how to compete with big corporations for digital real estate. Few of these organizations have dedicated in-house marketing teams to research, strategize, and operate a full-fledged funnel approach. Not to mention the big bucks
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted KWSM’s PR services to help drive awareness about the launch and leverage this innovative product to set them apart from competitors. For over 13 years,
May 2023 marks the one-year workiversaries for two KWSM team members: our Project Manager Alli Knight, and Web Designer Melanie Graham! These two ladies are prime examples of KWSM’s core values and A-player performance. I’ve had the pleasure of working with both Alli and Melanie in the past year. With
May 23, 2023, marked the 7th workiversary for KWSM Director of Accounts, Taylor David. In 2020, we declared this day would forever be known as “Taylor David Day,” to celebrate Taylor, her passion, her countless contributions to our team, and her fearless leadership. Between getting married and transitioning to
When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This was entirely new to me, and I didn’t really have any idea where to start – that is until I learned the ropes from our
When I first joined the KWSM team in 2019 as a Content Editor, I was motivated to learn as much as possible about digital marketing and ways to best serve my new clients. However, I was also struggling greatly with imposter syndrome and timidity at work. Now, as a Senior
March 8, 2023, marked the 7-year workiversary of KWSM VP of Strategy & Client Relations Jeff Soto, as well as the third annual “Jeff Soto Day.” In 2020, we created this special holiday to celebrate and thank Jeff for his years of leadership and loyalty to our team and our
