The goal of business-to-business (B2B) marketing is to meet the needs of other businesses rather than consumers (known as B2C marketing). The days of cold-calling are over as more and more professionals are turning online for insight into how to meet their business needs. While B2C marketing is often a
With summer right around the corner, it’s a great opportunity to brainstorm a fresh marketing strategy for your Orange County business. As nonessential businesses begin to reopen and customers start venturing outside again in the beautiful OC weather, you’ll want to plan ways to put your business in front of
As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more eyes on your business content, but it isn’t the whole story. Here are four of the best practices for making
Lead generation has become a hot topic among business owners. At the top of the agenda is having a lead magnet available on their company website, to gather emails from prospects. There are several reasons why you should have a lead magnet. I’ll explain how you decide what kind of
Was video part of your digital marketing strategy this year, but now you are working from home? While quarantine does put limitations on video capabilities, it shouldn’t stop your business from using it as a powerful means to reach and connect with your target audience. When it comes to
As users spend more time online, social media platforms are working on new tools they can launch to enhance the user experience. Facebook is working on a feature to animate still images on Facebook Stories. Instagram has provided advertisers with guidance during the pandemic while Google promotes its ad transparency.
Non-essential business closures continue to cause grief for small business owners who must reluctantly keep their doors closed until further notice. As of April 29th, Las Vegas businesses have received news that the closures will be extended, but a glimmer of hope shines as Governor Sisolak mentions that Nevada plans
Webinars have been around for years now and have gone through a surge in popularity over the last couple months due to shelter-in-place. These virtual meetings and forums allow you to create an alternate experience with your team and potential clients that are accessible simply with an internet connection. Anyone
