Managing a variety of social media accounts can be difficult, especially when you are not sure how to keep your profiles up-to-date, professional, and on-brand. The key to keeping your business profiles looking professional and trustworthy is consistency. You can create consistency and brand recognition by following these tips for
User-Generated Content, or UGC, is the kind of collateral every brand dreams of. Not only can it give you a ready-made library of social media and web content, but it serves to amplify your brand story as well. A significant 70% of consumers will consider UGC reviews or ratings before
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing.
As we begin to enter a stage of lockdowns, platforms such as Facebook, Instagram and Pinterest are planning ways to make the transition easier and to assist businesses with their marketing efforts during these challenging times. Facebook Launches Screen Sharing for Messenger To make showing content to your friends, colleagues
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their
2020 has been a difficult year for business owners in Las Vegas and around the world. Many have changed their normal operations and had to look to alternative marketing strategies. Due to the COVID-19 pandemic, many have struggled to keep their doors open. Several businesses were able to continue thriving
Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism responding to the global conversation around racial justice,” said a spokesperson for Instagram. This week, the fastest-growing social media platform
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling to take product shots, photos for social media, headshots and other images, we have a few tips that can help
