By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing.
As we begin to enter a stage of lockdowns, platforms such as Facebook, Instagram and Pinterest are planning ways to make the transition easier and to assist businesses with their marketing efforts during these challenging times. Facebook Launches Screen Sharing for Messenger To make showing content to your friends, colleagues
2020 has been a difficult year for business owners in Las Vegas and around the world. Many have changed their normal operations and had to look to alternative marketing strategies. Due to the COVID-19 pandemic, many have struggled to keep their doors open. Several businesses were able to continue thriving
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling to take product shots, photos for social media, headshots and other images, we have a few tips that can help
Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism responding to the global conversation around racial justice,” said a spokesperson for Instagram. This week, the fastest-growing social media platform
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big
