As the late summer heatwave continues in San Diego, businesses that are conducting operations outdoors amid the coronavirus pandemic are facing challenging and unprecedented times. Local businesses are feeling the heat- literally, with triple-digit temperatures- and to maintain profits during the worst economic downturn since the Great Depression. If you’re
You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram Stories to Facebook pages, and LinkedIn is trying to help businesses better connect their employees. Google Makes It Easier to
Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be
2020 has been a difficult year for small businesses and many of those have struggled to create new strategies for operating and marketing their Las Vegas businesses. Between city closures and hesitant customers, brick and mortar establishments still have many obstacles to overcome. In response to the more than 500
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a successful approach? What is Holistic Marketing? Holistic marketing comprises exactly what it sounds like, an all-encompassing strategy that takes
LinkedIn has over 706 million users who are ready to network and create professional connections. While you may not meet with all of your digital connections in person, you need to continue to network with people who can help promote your firm. In addition to creating a complete and professional
