Linkedin has always proven to be an effective professional networking tool. Now, amidst the COVID-19 pandemic, it is becoming an increasingly necessary part of business. As many companies continue to conduct business remotely, opportunities for networking have greatly diminished, leading to more professionals finding themselves looking to network online. Shifting
As a Las Vegas business owner, you’re constantly looking for new ways to reach your local customers. Whether you focus on products or services, social media marketing can help deliver your message in a captivating way. Here are tips that can help you craft the perfect ad and make your
While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful forms of advertising. Luckily, with the tools you need to shoot video already in the palm of your hand, it’s
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub of all your marketing efforts, and once you establish trust with your audience through the digital content that you create, your website should engage them
Local search is a powerful tool for small businesses, and your San Diego business is no exception. Because 80% of consumers use local search to find information, optimizing your business for local SEO is critical to remain relevant. But what is local search, and how can you make sure you’re
Human connection is important, even on social media. In the world of digital marketing, it can be difficult to effectively communicate to your audience that your business is more than just a corporation – it’s made up of real people. To solve this dilemma, many businesses have begun showcasing their
If you aren’t evolving, you’re dying. This seems to be the motto of our social networking-heavy world. In early September, LinkedIn released not one, but three new features that are all aimed at helping businesses stay connected with their communities during this unusual time. Utilizing these new features
Back in March, no one could have predicted how different our daily lives would be more than six months later. While some places in the country are beginning to look more familiar, there also are cities and states where we need to continue to adjust. Social distancing is likely to
