Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency,
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s
San Diego has a growing population of nearly 1.5 million residents, the majority of whom are under the age of 60. What does this mean for San Diego business owners? Not only do you have a growing number of potential customers in Gen X, Z, and Millennials, but the tools
You may have heard the term “thought leadership” tossed around in marketing, but do you know what it means? This buzzword has taken over the professional space on social media, and many use it without truly understanding it. Becoming a thought leader encompasses much more than just expressing your professional
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic
There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy to navigate – below are tips to make the most of your business’ marketing campaign. Review Your Listings
No one wants to be in last place. Platforms like Pinterest, Google, and Facebook are doing their best to innovate and stay ahead in the digital world. We share some of their newest updates and features in the news this week. Pinterest Announces Story Pins Pinterest is tapping into social
Now more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations or marketing can be difficult, but email automation may be the answer you’re looking for. One of the most common
