How To Choose the Best Social Media Channels to Market Your San Diego Business

Sep 2020

San Diego Social MediaSan Diego has a growing population of nearly 1.5 million residents, the majority of whom are under the age of 60. What does this mean for San Diego business owners? Not only do you have a growing number of potential customers in Gen X, Z, and Millennials, but the tools and opportunities available to you to reach them are more accessible and user-friendly than ever. 

Whether you run a surf shop, a nonprofit, a restaurant, a retail shop, or are in professional services, digital marketing can help you connect with new customers and grow your brand without breaking the bank. With so many social media channels to choose from, it can be overwhelming to know which ones will best serve your business. Here’s what to consider when deciding which of the top social media channels are best for marketing your San Diego business.



Facebook is the most popular social media platform and has a global user base of 3.5 billion people, which probably includes most local prospects in your city. There are many tools, features, and ways to use Facebook for your business. At the most basic level, you can create content with updates on products, sales, local events, promotions, company culture, and other things to engage your local fans. By creating a local business page, you make it easy for your customers to find directions to your business, the link to your website, and to RSVP to your local events. Facebook also has an advertising platform that allows you to create targeted ads that will deliver specific messages to locals, which helps increase brand awareness, drives traffic to your website, and engages people who may be interested in patronizing your business.



LinkedIn is an ideal channel for businesses that are focused on recruiting, B2B, or networking with other business professionals or organizations. As a business owner, you should create a profile to help establish your identity in the city to establish name recognition and build your LinkedIn network. Doing so can help increase referrals and position you as a subject matter expert or thought leader in your industry, especially if the content you’re sharing- like videos, webinars, or whitepapers- provides valuable industry-specific information. And protip: if you focus on B2B sales, LinkedIn is a great tool for you to connect with other San Diego businesses you may want to partner with! 



Instagram users post more than 75 million new photos every day, so if your business offers great products or services that can be captured in an aesthetically pleasing way, Instagram is the ideal platform for you!

Local nonprofits, retail stores, gyms, restaurants, and entertainment businesses can use Instagram to help drive traffic to their San Diego locations and highlight everything from the product itself to employees, company culture, and the brand story that connects users to the human element of your business. And don’t forget the power of video- IGTV, Instagram Reels, and going live are great ways to introduce yourself, your products or services, announce updates, promotions, or events, and share how-to videos or testimonials.



Using Twitter for your business allows you to share punchy, succinct statements that start conversations. Use Twitter’s limited character count to share quick updates about your company, showcase expertise through articles, blogs, interviews, and media mentions, and get direct feedback from locals. Unlike other platforms, Twitter allows you to tweet to any user on the platform. So whether you’re trying to get a feature with a local influencer or share information about a new product, you can easily communicate with 145 million daily active users. Want to reach a media personality, city leader, or give a shout out to a loyal customer? You can do it within seconds! 


Why Networking on LinkedIn is More Important Now Than EverConsumers are 71% more likely to make a purchase based on social media referrals. 

Do you need to start marketing your company on social media, but aren’t sure how to get started?

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