Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency, and continued outreach.
Here are a few steps to help you create a stand-out account for your law services on Twitter.
Setting Up Your Account
The first things that you need to create an account on Twitter are an email address and a “handle” or username that others can use to find your account. You should use your name as the handle, and you can add symbols to distinguish your username from others if your name is not available as is. Then, find a professional headshot or image for your profile photo, and use a header image that is relevant to the service you provide. In your profile, you should include your name, a short bio that describes your service, your location, and a link to your firm’s website so that people can easily find more information about your work.
Creating Compelling Content
When you create Tweets, you should use a tone that fits your personality as a professional. People engage with authenticity, so you should be yourself while presenting your services and expertise with professionalism. You can share information from blog posts, articles or reviews about your work, third-party articles that are relevant to your audience, and any other news that shows you are up to date on the trends in your industry. Be sure to include a link to your website in each post so that you can provide your audience with more information about your firm or services, and remember that you can only use 280 characters in a Tweet. You can change up these links to keep your Tweets engaging for the people who interact with your content regularly.
Making Your Tweets Stand Out
You can make your content stand out from that of other users and lawyers on Twitter by using relevant images and videos that lend context to and/or extra information about your Tweet. Photos and videos that you have taken, or that show your skills at work, will perform better than stock images, but stock images can work well with your content when carefully selected. Photos, and especially videos, have been proven to engage your audience better than text alone.
Another way to help your content stand out is by using relevant hashtags. You should search for hashtags that are relevant to your services and determine which ones other users Tweet about more frequently. Then, when people search for those hashtags, they will find your Tweets.
Networking with Users and Journalists
When people engage with your content, you should interact with them by sending them relevant information, messaging them privately, liking their replies, or continuing the conversation by commenting on the thread of Tweets. You should follow relevant accounts and engage with their content and followers. To take networking one step further, you can search relevant hashtags and keywords to engage with people who may not have seen your account yet to bring in new followers. Examples of such keywords are, “misdemeanor,” “identity,” “estate,” and more.
You can also network with journalists and media accounts to pitch stories to media outlets. By Tweeting a message with a journalist’s username tagged, or by sending them a message (if available), you can spread awareness of your brand.
If you need help creating content and networking on Twitter, we can help.
25% of lawyers maintain a personal Twitter account for professional purposes, according to a report from 2019.
CONTACT US today to create a strategy for marketing your law services and networking on Twitter.