There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts. Perhaps one of the most obvious but easily overlooked factors
As a small business or start-up, growth is a future goal that can seem far away. You are likely focused on creating stable company processes and combating the unexpected challenges life throws your way. Even if growing your business isn’t at the forefront of your plans, you likely still have
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued hopes to make the platform more user-friendly and allow the
Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen. It’s important to note that
While we undergo changes in our personal lives, platforms such as Twitter, Facebook, and Instagram have been working on making their own changes. We share what changes these platforms have made in the news this week. Twitter Brings Back Voice Tweets Although voice tweets were not as effective in the
If you’ve been running ads on social media for a while now, you’re probably familiar with Facebook’s unique “less than 20% text” rule. This has been a slight hiccup for many marketing campaigns, adding yet another requirement that must be met before ads can be published. Recently, Facebook decided to
In a city built on tourism, Las Vegas frequently has visitors flocking to the city for a quick getaway. With so many hotel options, it can be difficult to ensure that travelers choose your establishment to enjoy their vacation. Social media marketing can be a great way to connect with
