Author: KWSM Team

How to Effectively Manage Reviews for Your Law Firm

We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations.  Gathering and managing these reviews can seem overwhelming, but

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Fundamental Tips for Landing Page Copy That Converts

Fundamental Tips for Landing Page Copy That Converts

Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of

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How To Get Creative With Your Audience Targeting

Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit

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How to Amplify Your Beauty Brand’s Loyalty Program Online

Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and

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In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features

In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features

These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships.   Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that

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How Blogging Can Support Your Las Vegas Business

Blogging is a powerful tool Las Vegas businesses in any industry can incorporate into their digital marketing strategy. Whether your focus is on bars and entertainment in DTLV or you’re a mom and pop restaurant in Centennial Hills, adding blogs to your website can help you reach more locals, create

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4 Reasons Businesses Fail on Social Media

4 Reasons Businesses Fail on Social Media

It’s not uncommon for businesses to feel like their efforts on social media are failing and their money is quickly disappearing. It can be especially frustrating for small companies that understand the potential for this style of marketing and are willing to invest but just can’t seem to get the

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