With so much information floating around in the digital world, people have to make decisions about what they choose to watch and read. Studies have shown consumers are more likely to purchase a product or service that has video representation. But it takes effort to make sure your video is
Placing carefully curated advertisements in front of a qualified audience is one of the best ways for San Diego businesses to drive conversions. With digital advertising, businesses have the opportunity to do this online, spending marketing dollars to show their messaging only to an audience they have prequalified by applying
We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election and threats of violence during today’s 2020 Presidential Election, Facebook
Even though digital marketing is communicated from device to device, humanizing your content and brand is essential for effective marketing. Your audience only sees your business through a screen, but they should be able to tell there is a person on the other end of the posts and feel connected
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way to connect with your target audience during this time of
To prepare for the upcoming holidays, Facebook, Instagram, and Pinterest are pulling out all the stops to enhance the user experience. Facebook Reorganizes the News Feed Order Facebook has been testing its simplified News Feed with three separate, swipeable feed presentation options and a slider-style icon at the top right
The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of year. It’s important to remind them of what they need
Many small businesses struggle when it comes to creating high-quality social media content. Visuals are important, and gathering enough photos and videos can be difficult for business owners. But you can create DIY social media content that properly represents your company online. After all, nobody knows the brand and its
