Author: KWSM Team

How TikTok Could Help Your Small Business Grow

How TikTok Could Help Your Small Business Grow

There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app for hours at a time. Some businesses have even managed to get some publicity from the app by creating content

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LinkedIn: Best Practices for Your Business

LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also your business! People can visit your business page, follow the account for updates, and even share your content to their

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Why Aren’t My Google Ads Converting?

Why Aren’t My Google Ads Converting?

Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.   Search ads on the Google AdWords network typically convert 4% of traffic while ads on the display network convert

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graph paper sketchbook with pen to write digital marketing strategy

6 Effective Lead Generation Strategies

Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More specifically, it is the process in which a company will

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How to Host a YouTube Premiere

How to Host a YouTube Premiere

Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions of hours watching videos every day. Premieres are a popular way to create excitement about your videos by providing a

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Seven Magic Mountains located right outside of Las Vegas

Best Places In Las Vegas to Create Social Media Content

Las Vegas is full of unique places to capture social media content! From The Strip to Downtown to Red Rock – whatever scene you’re looking for, Vegas has it. Keeping your content fun and aesthetically pleasing is a great way to maintain your audience and keep them engaged. The extraordinary

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What are Calls to Action and Why do They Matter?

Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content. A call to action is a prompt that explicitly tells the reader what action to take after viewing your collateral. These are

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Google Ads Extensions That Improve Sales

Google Ads Extensions That Improve Sales

Google Ads extensions are a great way to improve user experience and encourage engagement. Extensions bring value to an ad by providing relevant information about a business that generates more sales conversions. Google Ads automatically chooses to use the ad extensions that are predicted to have a positive impact on

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