Author: KWSM Team

Not All Social Media Agencies and Services Are the Same

Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. It’s not an elitist thing, but the truth is nowadays

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Last Minute Timeline Tips

It’s here, it’s here! In an hour, Facebook, if true to their word, will be rolling out the new Timelines to all brand pages. Is your page prepared for all the changes yet? We made the switch early and have had ample time to configure and play around with the

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Online Reputation Matters, Watch What You Say

One time I was replying to an email.  The customer that was being referenced to in the email was very picky and the transaction was complex.  In my email I was snarky, unprofessional and accidently hit “reply all”, instead of just “reply”.    In retrospect, I was fortunate because that error

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Katie Wagner Social Media is Hiring!

We are expanding the KWSM team – could you be a good fit? We’re looking for someone who is currently working as a journalist. If you are a professional storyteller – radio, TV, print, or online – and are interested in putting those skills to work in the world of social

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3 Ways to Use Twitter for Business

Twitter can be an extremely useful tool for marketing your business.  It is by far the most underused and misused social media platform there is based on the amount of impact you can have.  There are so many different and unique ways to use it for business, I could make

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Simple Strategies to Start on Social Media

If you’re new to using social media for your business, it can admittedly be overwhelming.  I have friends, long time college veterans of Facebook, who have disabled their Facebook accounts for personal reasons, only to come back later, barraged with all of the changes that Facebook invariably throws at us.

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It’s Called Junk Mail for a Reason: Embrace Social Media

The United States Post Office has been airing some television commercials that remind people about the joys of receiving a physical letter.  One of them shows a person filing a bill at home and another one has a poorly placed billboard in the middle of nowhere.  There are others, but

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Core Values at KWSM a digital marketing agency