Author: KWSM Team

Listening Online is Essential for Customer Service

By now, it is common sense that any company that wants to make the most of its social media presence must reply to everyone who addresses it directly on Twitter. Although there might still be some debate about what the appropriate timeframe for that reply is, the necessity for a reply is unquestionable. But what about the Tweets where a company’s name is not @mentioned or #hashtagged: should a company reply to random Tweets where their name is simply brought up?

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Choosing The Best Social Media Finale

As for the finale on choosing the best forms of social media series, we take a look at Blogging and Google+.  Social media is best used in conjunction with what your brand wants to accomplish.  That is to say that not all of social media will pertain to each company,

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How Big is Facebook?

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Key to a Better LinkedIn Profile: Recommendations

One of the main reasons why it’s so important to be on social media as a business is because social media gives you authenticity.  Your social media makes you transparent—other people don’t just see what you’ve touted about yourself and things you’ve chosen to highlight about your business, but they

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Choosing The Best Social Media Part 3

Having already looked at 4 of the top 8 social media channels hopefully it has become evident that a social media strategy is entirely based on the goals of your company.  There is not a right or wrong channel nor is there a right or wrong strategy.  It boils down

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E-Mail Marketing is a Highly Effective Tool

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Facebook Cracking Down on Fake Likes!

Rejoice! As part of an initiative to improve its “site integrity systems”, Facebook has officially started a mass purging of fake accounts and “likes” on its platform. Why are we celebrating? For years, scammers have taken advantage of “likes” by commodifying the metric and selling fake accounts and fans.  But

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Choosing The Best Social Media Part 2

Continuing from last week’s post, choosing the best form of social media is a task that has many options.  Every business is going to find value in different social media channels. Between the top 8, Twitter, Facebook, Pinterest, Foursquare, LinkedIn, YouTube, Google+ and Blogging, each serves a different purpose.  To learn how Facebook and Twitter can help your

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