In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for modern networking? Be it online or in-person, networking groups and
A landing page is a key element in the success of a digital marketing campaign. Seeing as your website is the hub of all your marketing, your landing page is a central location you can direct users to to learn more information about your campaign and take action. Although the
TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just a trend that would eventually fade similar to Vine. But
Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits of your product or service, to crafting impactful headers, subheaders
In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal beliefs. With these considerations in mind, it makes sense that
To recycle content can feel taboo for some professionals, but I’m here to break the myth. Repurposing content is an effective strategy your business should be implementing. Here’s why. Benefits of Recycling Content In the years that you have been writing blog posts, developing videos, recording podcasts, and producing social
Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for contact information. With this data, businesses can render cold leads
What is Google Analytics 4? Google Analytics 4 is a tool that helps businesses see unified user journeys across their websites and apps, analyze insights with Google’s machine learning technology, and keep up with ever-changing technology trends. In October 2020, Google announced Google Analytics 4 (GA4) to evolve with measurement
