Author: KWSM Team

Stop Cold Calling and Start Networking

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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6 Simple Steps to Rock Your Next Blog Post

Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also,

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Creating Compelling Videos

Using video is a great way to engage your audience, build your brand and attract new fans online. Case in point: Did you know that YouTube reels in over 800 million unique visitors and combined, they watch over 4 billion hours of video every month? Fans are constantly looking for

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Should You Be Worried About the New Facebook Newsfeed?

  Facebook unveiled its latest version of the Newsfeed last week, promising its users a better, more beautiful interface. The Newsfeed is the core of our Facebook experience; it’s the first page we see when we log in, and where we spend most of our time scrolling through, interacting with

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What's Better a Like or a Share?

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Creating Effective Ads on Facebook

With approximately 1 billion active monthly users on Facebook, it can be a great place to advertise your product or service. Facebook has made available a number of ways to advertise, including: Facebook Ads, Sponsored Stories, Promoted Posts, Sponsored Apps, Event Sponsorship, and Sponsored results. I will be focusing on

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