WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so
As more businesses begin to realize the power of social media to grow their brand, abstaining from digital marketing ultimately means being left in the dust. The results are simply undeniable: a well-managed web presence can greatly enhance your brand recognition, customer service, and overall sales. Yet without any sort
Facebook advertising can be a powerful tool for your company’s digital marketing strategy, but the platform’s traditional format leaves a lot to be desired. After all, it’s no easy task to give someone an idea of what your company has to offer using 90 characters and a narrow landscape image.
When it comes to using social networking sites for your brand, Facebook, Twitter, Instagram and other such sites give you a great way to get the word out about your business, connect with fans and customers and build a brand personality, but part of being a business owner is connecting
The true benefits of using Pinterest are still a mystery to many business owners who just don’t see the value in this particular social media channel. In actuality, Pinterest can help your business grow in many ways, including by driving sales. Not convinced? Well, what if we told you that
Every year Michael Stelzner, Founder of Social Media Examiner, publishes an annual report about how marketers are currently using social media and how they are planning to use it in the future. This year’s report surveyed more than 3700 marketers with the goal of understanding how they are using social
Chances are you’re already aware of the importance of using social media as a marketing tool for your business. With nearly 74 percent of online adults on social media, there is no denying this area should be a key component of every marketing strategy. But even if you’re doing your
If you have run a Facebook ad before, you have probably seen the column labeled Relevance Score in your ad analytics. If you haven’t seen this metric before, go to your campaign dashboard and inspect the ad at the ad set level. Facebook defines the relevance score as a “1
