Author: KWSM Team

Simple (and Free) Ways to Be Seen on Pinterest

Is your Pinterest taking off the way that is should? If you’ve checked off all the major bases with your account, but still aren’t seeing traction on your blog posts and videos, it may be time to take a new approach to the way you’re sharing your content. Sure, promoted

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How To Improve Organic Reach On Facebook

With more changes to Facebook’s algorithm and growing competition, it’s become increasingly difficult to get your content in front of your fans. As a result, many businesses have seen a decline in reach on Facebook. If your reach has become stagnant or worse, has started to decline, it may be

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How to Maintain Your Social Media on Vacation

With summer officially upon us, many of us are scheduling vacations to take advantage of the warm weather and give ourselves a break from routine. These holidays are essential for recharging your batteries and avoiding burnout, yet for small business owners, they can often be more stressful than soothing. Even

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Pinterest Tips for Creative Professionals

Creativity is huge on Pinterest. After all, areas like Home Décor, Art, Design, Food, Illustrations and Photography are significant enough to have their own dedicated sections on the site. With so much attention on the finer things, it only makes sense for creative professionals to have a presence on this

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How To Effectively Use Hashtags On Instagram

If your business is active on Instagram but you aren’t seeing much growth, incorrect use (or lack) of hashtags may be to blame. Using hashtags on your photos is an effective tool for expanding your reach and gaining new followers, but many business owners don’t understand how to use them.

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3 Life Lessons You Learn From Using Social Media

The average Facebook user spends 6 percent of their day on social media. This number may seem shockingly high to most people, but for me it seems low. I spend well over a third of my day on Facebook and other social media channels. Before you start diagnosing me with

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Social Media for the Food & Beverage Industry

At KWSM, we work with a wide variety of clients from a plethora of industries. Each presents a unique set of challenges and best practices when it comes to social media, and we’ve learned that a one-size-fits all approach simply does not work. However, after a number of years and

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How to Update Your Social Media for Summer

The changing seasons provide a great opportunity to revamp your content and keep your pages looking fresh. Is your social media ready to strut its stuff for summer? Use this guide to help your channels get their shine on! Facebook Since it’s the first impression that people get when they

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